- Fieldwork appoints Micki Seibel as Non-Executive Director
- Seibel is an experienced Silicon Valley executive leader and has extensive experience advising agri-tech startups as well as successfully leading and exiting a number of startups
- The appointment marks the company’s continued expansion into US markets
Fieldwork Robotics Ltd. (“Fieldwork”), developers of autonomous and selective robotic harvesting solutions is pleased to announce that it has appointed Micki Seibel, experienced Silicon Valley executive leader, as Non-Executive Director. The appointment marks the Company’s expansion into the US as it continues to scale up its operations in the region which is one of its target markets.
David Fulton, Fieldwork Robotics CEO commented: “Building out the expertise of our senior advisers is a key part of our expansion plans and I’m thrilled to welcome Micki to the Fieldwork Robotics team. Micki’s experience and insight will be invaluable to us as we continue to scale up.
The US is a key target market for Fieldwork, and our appointment of Micki underlines our commitment towards expansion into the region.”
Seibel has over 25 years of experience in leading early-stage startups through go-to-market strategy, fundraising and software and technical engineering. She also advises a number of other climate tech startups operating in the agri-tech sector including PittMoss, Wexus Technologies and Swarm Technologies (acquired by SpaceX) Her extensive experience and passion for solving some of the world’s hardest food and environmental problems will help guide Fieldwork through the next stages of its expansion. Near term goals include progressing with further customer agreements and expanding its operations throughout its target markets, the USA, Portugal and Australia.
Micki Seibel, Non-Executive Director of Fieldwork Robotics commented: “The growing labour gap is a huge issue for farmers and growers across the world, and we desperately need innovative technologies like Fieldwork’s to help solve some of the underlying issues agriculture is facing.
I am impressed by the technology that David, Martin and the rest of the team have worked tirelessly to create. It solves a real-world problem for raspberry growers and I am excited to be joining Fieldwork at such a pivotal stage in the Company’s development.”
Jon Pollock, Co-Founder and CEO of Elbow Beach Capital, investor in Fieldwork Robotics, commented: “Micki is a mainstay in the VC community and we are delighted to see her join the Fieldwork Robotics Board. Her experience will be invaluable as the Company scales up. I am very much looking forward to working with Micki as we continue to support Fieldwork through their scale up and expansion.”
